Generating cash flow is what it is all about. In this article I will share with you how you can position yourself as an expert in your field so only interested and qualified prospects will be asking you to speak with them. You will be able to attract them to your product or program. None of us are looking to develop a business that consistently drains cash from our already strained bank account or discretionary spending account, if there is one today.
Wouldn’t it be superb if interested, free, qualified leads were calling you to get additional information about your program, rather than you making endless cold calls to a list you’ve purchased, only to have them hang up on you, or the number not be any good in the first place.
The question really gets down to what kind of leads you are working with. The old model for internet marketing was to make a list of friends and family, better known as a warm market, and share the product with them. If you have already tried that, then I am sure you have found the warm market suddenly turns cold very quickly. You need to be careful there or you won’t have any friends left.
Don’t think I am discouraging you from presenting the product to this market for retail sales, absolutely not. If the product is as good as you have been told, then by all means you want to share the good health, good fortune or other benefit they should enjoy by purchasing the product. Just don’t depend on this group to immediately become internet marketers like you. They might never have entertained the idea of being in business for themselves, let alone, working from home.
Does the phrase attraction marketing mean anything to you?
Attraction marketing in the simplest terms is the art of providing an offer of training or valuable information that will cause a prospect to be attracted to you and want to learn more about who you are and how a relationship can benefit them.
I suggest you will want to seek an attraction marketing system that will walk a trainee through the step-by-step process of developing their own web site that will attract qualified and interested parties. Make sure you get the opportunity to test drive their training before making a selection. The system you ultimately select should provide an in depth training program that will teach you how to set yourself apart as an expert in the field you are marketing to. The training should be designed to enable you to develop unique offers of value to your prospects, thereby building a list and developing a meaningful relationship with the prospect, well before making a product presentation.
You will want to make sure the training program assures the opportunity to develop a relationship with the individual conducting the training or a coach who can take your calls when you get stuck and walk you through the trouble spots. There are a lot of training programs out there that are very good but many do not provide the direct contact opportunity for the trainee to get a question answered when they get stumped on something and believe me one does.
The best training will be 24 by 7 with regularly scheduled weekly webinars to interact directly in question and answer sessions with the trainer and other individuals who have successfully mastered the program. You will want to make sure you can definitely get answers to solve your own specific individual problem or concern. You don’t want to have to fill out a special e-mail form to be submitted and wait for a response, you want to make sure you can get answers that are live and to the point, keeping you moving forward on your marketing program.
Picture yourself answering 20 to 30 calls a week from qualified interested parties who really want to hear more about your specific program. You can plan your call backs, have your scripts organized and enjoy the pleasure of dealing with people who called you directly. Quite an improvement from the wrong numbers, unanswered or not returned phone calls from your cold call campaign, right:
That is what attraction marketing is all about and anyone can make it work, regardless of the skills they may have when they enter the program if they are just a little bit computer and internet savvy.
If you are one of those who have tried about everything possible in internet/network marketing and still haven’t found the key, I hope you will investigate how attraction marketing can work for you.